Honey Corn Launches in Suzhou with Groundbreaking Partnership at Boundless Matro Boutique Village

Honey Corn Launches in Suzhou with Groundbreaking Partnership at Boundless Matro Boutique Village

Suzhou, China – May 23, 2025 – British sustainable skincare brand Honey Corn has officially debuted in China, celebrating the launch of its products at the innovative Boundless Matro Boutique Village in Suzhou. The partnership with Matro Group, one of China’s most forward-thinking retail collectives, marks a new chapter in cross-cultural commerce and sustainable beauty.

A ribbon-cutting ceremony was held yesterday to commemorate the occasion, attracting guests from both the UK and China’s retail, fashion, and sustainability sectors. Matro Group, known for curating immersive lifestyle experiences and championing global creative excellence, welcomed Honey Corn as part of its curated Pavilion that highlights premium British brands.

“Matro is to China what Selfridges or John Lewis is to the UK,” remarked a representative from the China-Britain Business Council (CBBC). “Its VR-enabled e-commerce and immersive retail approach make it a perfect platform for British companies ready to connect with China’s new-generation consumers.”

Ayesha Ibrahim, CEO and founder of Honey Corn, shared her vision for the launch:

“Partnering with Matro Group is more than a commercial expansion—it’s a cultural alignment. Honey Corn was created to embody ethical luxury and integrity, and this platform allows us to introduce those values to a discerning Chinese audience eager for sustainability and innovation.”

This collaboration leverages Matro’s state-of-the-art virtual and physical retail integration, offering Chinese shoppers a chance to explore the spirit of British beauty craftsmanship in an engaging, high-tech environment. As Honey Corn brings its eco-conscious formulations to Suzhou, the launch signals a step forward in making sustainable skincare globally accessible while staying authentically British.

Take a look at our botanic organic and natural skincare range here